First 35mm compact camera with Autofocus New edition of a classic: Rollei announces the innovative Rollei 35AF at
Rollei unveils the Rollei 35AF, a new edition of the iconic Rollei 35, scheduled for launch in autumn 2024. Equipped with the latest lidar technology for precise autofocus, this compact camera combines the classic design of the original with innovative technology.
Norderstedt, January 30, 2024. Rollei, the renowned expert for Photo and video accessories, announces with anticipation the upcoming market launch of the Rollei 35AF in the fall of this year.
In a cooperation with MiNT become innovation and originality newly invented. The new edition of the Compact camera called Rollei 35AF is with modern features like a Autofocus fitted. Nevertheless, it was important to both of them to preserve the best of the original: exactly the same compact, just as nice and easy iconic.
Gary Ho, the founder of MiNT, explains: In response to the demand for a true compact film camera, designed for modern times, we present the Rollei 35AF. Although the final product bears a similarity to its predecessor, it has one notable one transformation run through. she is more quickly, easier and more user friendly.“
The Rollei 35AF is the first 35mm film camera, with Lidar technology is equipped and has a state-of-the-art, laser-based autofocus system, which so far has mainly been in Smartphones, Drones was used. This technology enables an unprecedented accuracy and Range at the Focusing, which is particularly the case large apertures is crucial. The usage of Lidar guaranteed not just one precise focusing, but also expands the creative possibilities for photographers. In addition, the new one has camera above improved features, which both at Started as well as at professionals particularly exciting can be. Also for difficult lighting conditions is taken care of by in the camera a lightning was installed.
„The collaboration, which has existed for three years, ensures that the new Rollei 35AF the Spirit of the original and still with it latest technology Is provided. Rollei controls for this valuable insights, Experience and To know at. The Rollei 35AF stands for one innovative, but at the same time nostalgic photography experience, that both Lover the analogue photography as well as Technology enthusiasts will inspire, adds Thomas Güttler, Managing Director from Rollei.
From autumn onwards Rollei the exclusive distribution the Rollei 35AF in Europe take over. Photography enthusiasts can apply for current information and news to Rollei 35AF at any time www.rollei.de/rollei35af to register.
Over Rollei: Rollei has over Decades of camera history written and that Photography revolutionized. The company at that time became famous with the legendary two-lens camera Rolleiflex 666, which already 1929 in Series production went.
Since 2010 belong to them worldwide trademark rights to a young companies, that the Passion for photography continues and lives enthusiastically. Since the takeover was that range extensive expanded. The Product range includes Tripods, filter, Flash units, Camera bags, Photo backpacks and also few Cameras. The new Owner the worldwide trademark rights is on the market successfully established and to one of the Market leader at tripoden in Germany grown up. After motto: „Around the camera for a better picture“.
Your press contact:
Rollei GmbH & Co. KG
Ms. Melina Gellers
+49 40 7975571 25
press@rollei.com
